red cap
hot sauce

CHALLENGE:

Outside of major players, hot sauce is a sea of sameness revolving around how hot your sauce is. RED CAP is different as they prioritize flavour over spiciness. They wanted to elevate their online presence, but needed a better brand positioning to help resonate with consumers.

SOLUTION:

We created 3 fully executed campaigns focused around a phrase they were already using, but not putting enough weight behind it to be memorable. We just needed to help them standout and create conversation around their brand.

We released each idea every week on social, and then on the fourth week we asked everyone to vote.

We created 7 pieces of original content for them to help transform their online presence and elevated their execution style to be on par with traditional agencies.